• Primary Industries Education Foundation Australia (PIEFA)

Developing new product lines

Developing new product lines

Year 8 Economics – Developing and Designing New Product Lines and Marketing Strategies

Content Description: Economics and Business Knowledge and Understanding

  • Types of businesses and the ways that businesses respond to opportunities in Australia (ACHEK030)

Economic reasoning, decision-making and application

  • Apply economics and business knowledge, skills and concepts in familiar and new situations (ACHES036)

This resource poses a challenge to students to develop market lines and marketing strategies that a vegetable grower could introduce to sell a new or revamped product; an example might be kale or sweet potatoes. Students will research the existing marketing of their chosen product and the different forms consumers might buy it in. Questions are provided to scaffold students ideas and enquiry. Demographics, location and target markets are identified factors in the resource amongst others which students will identify that will influence their business decisions. A fictional townscape is provided as the scene that students will look to market their products.

Teachers Guide – New Products and Marketing (3MB PDF)
Teachers Guide – New Products and Marketing (28KB Docx)
PowerPoint – Product and Marketing (431KB PDF)
PowerPoint – Product and Marketing – (24KB Docx)



product, marketing, business, economy