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Exotic Fruit – Niche Farming

Exotic Fruit – Niche Farming

Year 7 Economics and Business – Growing Exotic Fruit – A Niche Market Enterprise

Content Description

  • The ways consumers and producers interact and respond to each other in the market (ACHEK017)
  • Characteristics of entrepreneurs and successful businesses (ACHEK019)
  • Develop questions about an economic or business issue or event, and plan and conduct an investigation or project (ACHES021)
  • Gather relevant data and information from a range of digital, online and print sources (ACHES022)

This learning activity uses the context of a 51 ha farm in the Northern Rivers Region of NSW. It encourages students to explore and reflect upon the skills of the owner in growing and marketing an array of well-known and not-so-well known exotic fruits.

Yr7 Economics & Business – Exotic Fruit Farming (1MB PDF)

The video takes the viewer to a 51 ha farm in the Northern Rivers Region of NSW where over 200 varieties of exotic fruit grow within a netted enclosure. Students can reflect upon the entrepreneurial skills of the owner in successfully growing and marketing a highly sought after array of exotic fruits into the local market.

Audio description version video
Growing Exotic Fruit transcript (45KB)



entrepreneur, farming, horticulture, agriculture, consumer, marketing, tropical fruit, brand, target market, tomatoes