This video encourages students to investigate and make judgements about primary industries that suggest they are committed to sourcing and producing sustainable and ethically produced fibres. The video explores the techniques involved in conducting campaigns and programs to increase the demand for and promote fibres. Students identify key elements of a campaign about fibres, analyse the campaigns and explore whether their chosen industry is committed to sourcing and producing sustainable and ethically produced fibre. Students also critique how effectively messages from their chosen fibre industry are delivered to an audience.
cotton, fibre, water, science, sustainability, machinery, production